This short article explores how the media landscape has changed over the past couple of years.

In today day, online platforms have made . it significantly simpler for everyone to develop and distribute content. Formerly, creating content for a large audience involved access to a series of essential resources and financing. Currently, with the use of smartphones and typical digital innovations, digital media content examples for instance, short form videos, website posts and podcasts can be quickly made with simply a few basic gadgets, along with reaching a huge audience, very quickly. This has opened the door for more diverse voices, particularly those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, suggesting that social media has produced a space for underrepresented communities to share their stories.

The increase of online content has entirely changed what is suggested by the term mass media. Before, mass media followed a hierarchical design, using a top-down media design. Usually, a small group of experts, such as newspaper editors or broadcasters, who would develop content for big audiences who primarily just consumed it. Nevertheless, at present, with the aid of the web, the face of media has seen considerable change, making the usage and ease of access of media much more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as quickly as they can absorb it. Social media has enabled anybody to contribute to public conversations, instead of simply the significant media providers consequently as a result, mass media is no longer managed by a few huge voices. Instead, it is spread out throughout millions of user narratives around the world.

In the online media landscape, what we see on the internet is mainly elected by algorithms which are formed by our online habits. Each social media channel utilizes its own programmed system to suggest new content and advise product that will attract the user. The types of media content examples that will be revealed to a user is designed to keep users engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be convenient, it can confine the areas of media that people are subjected to, producing more partition and prejudice among users around social issues. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media websites in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.